The Problem
It is customary for subject matter experts to give learning experience designers slide decks and ask to translate the deck slides into eLearning solutions. In this case, the SME informed me that I had to use specific slides as part of the content of the lesson. the challenge is to take a single slide image, often filled with small bits of text, icons, and images, and turn it into a meaningful learning experience that is not only engaging but also valuable to the learner in the context of the learning materials.
The Solution
In this case, the slide told a fairly straightforward narrative that lent itself to a series of video clips and images that conveyed the message or content of the slide. Aesthetically, I like the juxtaposition of old, vintage technology and contemporary software and technologies. I take much of my inspiration from Nam June Paik. Using sources video clips and images, I created the look of an old filmstrip reel that told the story of Kevin and Sara. I placed the video in a Rise course, positioning the video inside a vintage television screen that was overlayed with the company color and included the same color as part of the Rise block background for that media type. I then asked the learner to complete an activity using the video as a source of material for the assignment.
Project
Core Concept Product Training
Client
Customer Success Management
What We Did
Learning Experience Design | Video Production
The Original Slide
This is the original slide as it was presented to me by the SME.
I Delivered An eLearning Solution, Aesthetic, Engagement, and Intentional.
The concept was to build a learning solution that blended the aesthetics of vintage technology with contemporary software solutions that told a story about how two consumers over a period of their lives generate enormous data that is leveraged by ad tech marketers. After the learners viewed the video, they were asked to respond to several prompts aimed at ensuring retention of the key concepts.
Process & Reflection
My Process
It became clear to me after several conversations with various SMEs and content developers that the central concept the learner needed to clearly understand was that ad tech data is fragmented and sourced from numerous resources across the global ad tech information ecosystem. Once I had this lens to work with, I sourced video and image content to help tell the story. I used Adobe After Effects to create the video, added the music track, and several video effects – dust, raster lines, haze effect, and so on. I edited the music track in Audacity before adding it to the video. I rendered the video and imported it into Camtasia where I positioned the video in the vintage television frame I edited in Photoshop. I then exported that video and added it to my Rise 360 course.
A Reflection
I am pleased with the outcome of the video and how I was able to take a single slide from a presentation deck and turn it into a video that was more engaging and helpful to the learner. I am also pleased with how the style of the graphics is in keeping with the look and feel of the course. One of my major goals this year was to learn how to take a Rise course and add graphic elements that make the course look and feel more like a website and less like an eBook.